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Sofiya Holubeva
The project “Cloud” explores how contemporary war and digital media influence the formation of collective memory. The photographs used in the installation were taken from open social media platforms, Instagram and Telegram. Today we observe war in a new digital way: events happen, and we receive information about them almost immediately.
However, human memory is not capable of containing and processing such an amount of information. Texts, photographs, captions, standard social media icons, and emojis form a mixed “cloud” of data that the mind attempts to organize. These layers of information create an intuitive order through which events are perceived.
The works created for this project document different tragedies of war without ranking their significance — because pain and trauma cannot be measured. The act of drawing itself becomes an act of memory, a way of remembering what might otherwise be lost in the constant flow of information.
“Cloud” raises the question: how can we preserve the memory of every event?
The project has been ongoing since 2022 and continues to respond to current events, gradually becoming part of collective memory.
Born in Odesa. Lives and works in Uzhhorod. Member of UCC_Berlin.
EDUCATION
MA, National Academy of Visual Arts and Architecture (Fine Art), Kyiv
Kiev Academy of Media Art (Contemporary Art), Kyiv
Odessa Art College of Grekov (Fine Art), Odesa
Sofiia Holubeva is interdisciplinary artist. Sofiia is author of drawings, paintings, performances, installations, and videos.
The artist works with the themes of digitalisation and how technology affects society. Sofiia reflects on the oversaturation of the information space. Holubeva is interested in the history of painting and what exactly constitutes a painting today. She is interested in issues of truth, subjective and objective.
Since 2015, Sofiia has been teaching her art course to children and adults. 2022 in Kyiv, Sofiia opened the space “Nizhniy Val 35” (the place for cultural lectures and meetings with artists).
